In this video, the Internet Advertising Bureau UK is interviewing a marketing manager at Microsoft. For those marketing a company and asking the question “why use social media”, they discuss some of the real world benefits in this video and why companies are moving their marketing dollars to this channel.
They discuss how a large percentage of people check their Facebook, Flickr or Twitter accounts daily before focusing on work. They also mention how useful social media is when gauging product feedback from customers. For those who are already using these marketing channels, you can already see the benefits of interacting with the marketplace. But there are many who still don’t see the benefits of twitter. If you are new to social media, this video give a great basic overview of why social media is useful and how it can benefit your organization in very straight forward language.
Blogging is a internet marketing tool that has proven to be an extremely useful way to reach a target market. For many who are just starting to market online, ”what is blogging?” is still a relevant question.
Blogging is a way to easily deliver current news, an online journal or other information to the world wide web. The word Blog comes from combining the word “web” and “log”. In simplest terms, a blog is an online journal. A website owner with limited technical knowledge can start a blog by purchasing an affordable website hosting package, and installing free software like WordPress via an installation script. Here is a great explanation of the basics of WordPress
Ability to Add Your Own Content
You get a simple content management system when you use blogging software like WordPress. With WordPress, you gain the ability to update your own website, add articles, pages, news updates, and photos without requiring the help of a web designer or programmer. This functionality alone has sped up and simplified the process of adding content onto the internet. Now website owners have direct access to their website content in a simple and easy to use format. The power that website owners have at their finger tips has spawned a massive revolution in how search engines deliver results, and in how businesses or groups of all sizes deliver marketing, political or social messages. This has been occurring since the late 1990′s. And I’m only describing blogging here. All of this has occurred prior to the current growth of web 2.0 and social media sites like Facebook, Flickr or Twitter. But we’ll get to those in another article.
Get Listed in the Search Engines
The ease of content delivery that blogs and content management systems (CMS) give to website owners has been a factor in how Google and other Search engines determine their search results. Search engines are looking for good quality, current content. Google and other search engines are well aware that website users are more interested in finding relevant and up to date information rather than vising an old static website containing information that hasn’t changed in years. If you update your website with current content, Google is more likely to take notice of you. The ease of using blogs on websites is a perfect fit for many website owners.
Why does this work? Why does Google Care?
People use the internet as a research tool, and Google is very good at delivering the search results that people are looking for.
Google sells ads that appear on the side and top of the search results. If Google does a good job of delivering the most appropriate search results to their search users, then they are able to offer better value to their advertisers, and thus, stay in business.
This formula of advertising has proven to be wildly successful, and has changed the way much of the world communicates and advertises. The yellow pages, and print advertising have taken major hits to their ad customer base. Newspapers ad, and classifieds sections used to be THE goto place for small affordable advertising of small businesses. Niche Marketing on the internet has changed this.
How does this help you?
Do you have a message that you want to broadcast to the world? Perhaps you have a small business that you want to market. You need customers. The web has become one of the most effective ways to do this. The old guard is dead! Access to information is here, it’s searchable and it’s now! If you have a small business, you need to add your local search listing, provide pre-sales information for prospective customers, and attract them through the search engines. Once you’ve caught their attention, showcase your products and services and prompt them to contact you.
If you are interested in learning how Morpheus Studios can implement the tools required to kick start your online marketing efforts, you can contact us to set up your online marketing strategies.
Want to know the size of the internet? or how many users use Facebook compared to Twitter? The following link contains answers to those questions and much more. A very interesting read that shows internet use across the globe in 2011.Read More
Facebook has a huge audience. When creating your online marketing strategy, facebook should be a part of your efforts.
Here is a great article that explains some great ideas on Facebook Page stratety: http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/
There are so many different ways to create an online presence these days. Inc. Magazine recently published a quick guide containing a good list of do’s and dont’s.
We think their list is a great guide to the new business owner who isn’t sure where to start.Read More
How does a website help your business?
When considering any business improvement, it’s important to consider the benefits vs the costs. More often than not, your website is your customer’s first contact with your company.Read More