When we helped Rapfilms redesign its website more than fifteen years ago, we focused on creating a site that was extremely fast to load, and easily found by search engines. In addition, we focused on organic search results. ‘Organic’ refers to natural search results in Google that don’t include paid advertising and are therefore long-lasting.
Back then, Search Engine Optimization was not a well-known strategy, and was the kind of thing we had to explain to our client, and then say, “trust us…it will be worth it”. And it most certainly was – we placed the Rapfilms website at the top spot on Google worldwide for “Olympic Stock Footage” and “Avalanche Stock Footage”.
The main result was a dramatic increase in visibility and new business. Rapfilms enjoyed leads from blue chip companies from around the world. Sony, the Oprah Winfrey Show, ABC News, and a host of film and TV producers, all of whom found Rapfilms at the top of the Google search. Ultimately, this produced increased sales for years to come.