Monitor was a brand new NGO. They had a logo and a mission, but had not yet started to build their online presence. Morpheus Studios help them build their online social brand, website, and e-commerce donation platform.
Like any startup, it takes time for a brand new website to draw traffic from the search engines. Immediate traffic to this new website was started by publishing research and stories to news sites. Posting this news coverage to their new social media channels (Facebook, Instagram & Twitter) helped amplify this news coverage and start a flow of traffic to the website. While this initial traffic was starting, we completed an initial round of search engine optimization which then doubled their web traffic.
Here we see a sample of the blog post layout: