In this video, the Internet Advertising Bureau UK is interviewing a marketing manager at Microsoft. For those marketing a company and asking the question “why use social media”, they discuss some of the real world benefits in this video and why companies are moving their marketing dollars to this channel.
They discuss how a large percentage of people check their Facebook, Flickr or Twitter accounts daily before focusing on work. They also mention how useful social media is when gauging product feedback from customers. For those who are already using these marketing channels, you can already see the benefits of interacting with the marketplace. But there are many who still don’t see the benefits of twitter. If you are new to social media, this video give a great basic overview of why social media is useful and how it can benefit your organization in very straight forward language.